ambiguity

I noticed the quote: “I’d like to buy the world a coke, and keep it company” and was wondering which “it” it was? why keep the world company when the coke is obviously feeling so alone?

-Imp

I suppose you’re right, Imp, it is pretty ambiguous.

Let me provide a few accepted premises that might aid you in your comprehension of the quote.

A coke is an inanimate piece of matter that does not have the capacity to experience “company.” From here you would find the reasonable conclusion through a sort of deduction where the ambiguity would be resolved by inferring that the “world” was what would experience the company.

Now that wasn’t so bad, was it?

I’ll change it anyway as I am now a champion of Logic and clarity.

“It” is the grim specter, the dark angel Azrael itself. That ever permanent shade who follows the world awaiting the moment. It is Black Time Kali who lingers to consume us all. All company is welcome because It is always with us. Any other companionship helps us to forget our eventual appointment.

Once consumed the coke becomes part of the world and shares in the company provided by the original purchasing agent.

once consumed, the coke is a real pisser…

-Imp

Of course, after you buy coke for the world, they will all desire your company. It is the reason you buy them the coke, because what is more important than keeping the world company? Ah, it is /you/ doing /them/ the favor, not the other way around – and coke is how you get it done.

The ambiguous “it” tricks you subconsciously (hopes the advertizers) to replace “meeting your need to affiliate with people” with “meeting your need to affiliate with coke” without you ever giving it one thought – and it makes you the hero, not the needy person.

Hope that made sense.

Hmm…

Is one one with one coke?

The Buddha mentioned something like this. Change can be thought about as the appearance of the flickering flame, which uses the same fuel; the fiber and the wax and the electrons and what-not, so one was one with one coke, if you thought about it. The movements of objects through space are nothing more than this flickering. You-drinking-coke was fundamentally no different from You-not-drinking coke, as they both just flickers in eternity…

…and you are a coke.

The fuel is the teleological necessity of existence. This, so far, amounts to little more than the Colonel’s secret recipe for that delicious fried chicken…crispy style.

Ever been Zen? Its like indulging in a buffet at Kentucy Fried Chicken.

Its love. Love is the fuel. God is love and he’s a Zen Master at a buffet.

Existence Is because it wants to be. It loves it.

Hmm… Two concrete nouns - ‘world’ and ‘coke’.

Actually - although it is ambiguous in that the pronoun could refer to both of the nouns, in practice the ambiguity is cancelled out as the literal course of action implied would of necessity involve both keeping the world company, and the Coke too. To whit:

(trying madly not to use pronouns)

The sentence expounds the wish of the writer to

  • buy a Coke, set the bottle containing the Coke down on the nearest patch of bare earth and (since the sentence does not imply opening or pouring the world a Coke) maintain physical proximity ie: sit beside said bottle, perhaps reading a little philosophy, whilst the writer waits a few million years for the bottle to dissolve/deform (glass is actually a v-e-r-y thick liquid) and the Earth to effectively take this most precious of liquids into (damn-damn-damn) it’s bowels - which the earth has, apparently. At which point the ‘Cokeness’ of the bottle of Coke is expunged, and the writer released.

And the moral of the story - for God’s sake don’t buy a plastic bottle/can - as you’d be keeping the Cokeformat and the World company until doomsday.