As said by Taoist Sage Zhuangzi
The question is, what does this quote mean to you?
A Taoist Master explains … “Words are fabricated human constructs. Words cannot express truth. Words cannot express understanding.”
PS I’m not the Taoist Master referenced above … but I really like his explanation
Names are used to grasp sanity in reality.
When I look at the quote, I see it in a socio-political context: in the English speaking world, at any rate, pseudo-profound statements, with little to no intelligible meaning, are peddled as serious philosophy to college students who, perhaps, shouldn’t be in college at all but for their parent’s money (or in some cases, due to state funds being shoveled in their direction).
Consider further its “eastern” aesthetic, and the ears of young egalitarians, who’ve been taught to despise western civilization, eagerly lap it up.
Ok, I suppose this sounds a little melodramatic - but what does this quote “mean to me” (I despise that phrase)…? It’s a harbinger of the death of Western Civilization.
Hope that helps. 
I think that this analogy is perfect.
Names can be the guest only not the host, because they are not permanent but reality is permanent, like host.
Guests will come and go but the host will be there and remain the same forever.
with love,
sanjay