Caution: This post is incredibly sexist, so what? It’s true isn’t it? You have been warned.
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Women first and foremost care about physical attraction in a guy, and this is the main deciding factor when women are looking for a partner.
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Women who say otherwise are usually lying. They might have even possibly tricked themselves into believing that they “value personality over looks” - However, this is not true.
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Since nobody wants to admit that this is the case, everyone likes to believe that anyone who claims that “people only care about looks” are just whining and complaining.
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Traits such as being powerful, ‘popular’, and influential are valued secondary to physical attraction by women.
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Women claim that they want men who are “Compassionate, considerate, generous, nice and loving” - However, most women ironically find men such as that to be annoying and unattractive. In truth, women want men who are all of those things in addition to them being attractive and powerful/influential.
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Although women may convince themselves that what they truly want is a “nice, compassionate, considerate, generous, loving guy”, this value is abandoned whenever the opportunity comes along to get an attractive guy (even if he is none of those things she claimed she wanted).
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Women often have children with attractive men who are attractive, powerful, and influential, but then the man ends up leaving her. This is probably because they never actually liked each other’s personality in the first place and couldn’t stand each other, but also because the guy is inconsiderate and self-centered (this is what women are attracted to, after all) and he doesn’t want to raise a baby and stay committed to one girl.
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The pregnant women then look for another guy (If they still desire to have an attractive guy who is an asshole, the vicious cycle repeats again) and this time the guy is usually less attractive. Why do the women look for a guy who is less attractive than the first guy they got pregnant with? Because this less attractive guy isn’t really chosen because he is less attractive, but he is chosen because he is willing to be a providing husband and a father of her kid(s).
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If the second guy leaves (which, believe me, is more than often), then she keeps systematically going through guys, lowering her standards each time, until she finally finds a guy who is willing to stay with her and raise her kids.
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Men may realize “what’s going on”, but there desire for sex overrides their better knowledge and they have sex with the girl anyways.
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Unattractive men keep clinging on to the idea that “There is a girl out there for me! A girl who wants a guy like me, a guy who is considerate, loving, faithful, compassionate… A girl who will love me for who I am!” their entire lives until finally (if he is lucky enough) a girl comes along (who by this time has had multiple kids with men who she actually finds attractive) who coincidentally “falls in love” with the man and tells him “Where have you been all my life?” (although she fights back laughter while saying that, because she knows exactly where he has been all her life - he has been waiting for years like a dumb oblivious moron for a girl to come along). All the attractive men and women had been telling this unattractive man his entire life that “personality is what counts! you’ll find the right girl some day!”
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The women only have sex with these unattractive males as little as they need to in order to make sure the male won’t leave. The unattractive guy raises the woman’s children, and in turn the woman gives the unattractive guy periodic use of her vagina for sex.
– Take a moment and appreciate the utter ridiculousness of this giant square-dance which takes place in the lives of the overwhelming majority of the human population; Attractive men have sex with attractive women, get them pregnant, and then leave. The females then have the unattractive males raise the illegitimate children of the attractive males. The really unattractive males, the ones who are so ugly that girls don’t even want them to raise their illegitimate children, just end up waiting around their entire lifes for a girl that is never going to appear- these ones end up becoming rapists and pedophiles in their middle ages.
This poorly illustrated diagram will help explain it:

The red circles represent males, and the blue circles represent females.
As you can see, the process allows for a beneficial effects towards a stronger, more beautiful human gene pool over time - this successfully eliminates the possibility of humanity “de-evolving” since the weak/ugly don’t have children.
So thats it, thats the process; A small fraction of men are “attractive men”, and they spend their entire lives going from girl to girl, deposting their semen, getting the girl pregnant, then moving on to the next girl. Then the unattractive men (the much larger fraction of all men) raise the attractive men’s children.
Q. Why does it happen this way?
A. It’s natural selection. “Only the strongest survive” and only the strongest reproduce. A few select attractive males are the only ones having all the sex they want, while the ugly males raise their kids. This way, the human population filters out the weak and expendable and maintains the strong and beautiful - it prevents us from de-evolving.
Q. Wouldn’t these unattractive males who end up raising the women’s children end up eventually getting the woman pregnant and have children of their own? Wouldn’t this produce weak/ugly babies?
A. Sometimes this happens, but usually the attractive female partners up with the unattractive male so late in age, that the potency of his semen has dropped significantly to an almost negligible level.
Q. If it worked so simply, why don’t people realize that it’s happening?
A. People believe what they want to believe. Some people do realize that its happening, but they don’t care - Besides, what can they do about it? Also, most people don’t like to admit that it’s happening. And if an unattractive person ever suspects that it is happening, and they end up asking an attractive person about it, they are told that they are wrong and that “I am with ______ for their personality”. And if an attractive person becomes aware of the whole process, they don’t care -why should they care?; it doesn’t negatively effect them. Never underestimate the power of denial - people don’t like to admit that they are a bad person.