A restaurant in Dorset recently had a cockroach problem and had to close for a period to deal with the critters. A local rag got hold of the story and ran a front page article about the restaurant. Mysteriously all 2000 copies of the newspaper were sold within 2 hours of it going on sale, allegedly by the owners of the restaurant trying to kill the story. That one backfired…
Never try to second guess the press, it’ll come back to bite you in the ass more often than not.