Wiki - “Morality is the differentiation of intentions, decisions, and actions between those that are good (or right) and those that are bad (or wrong). A moral code is a system of morality (according to a particular philosophy, religion, culture, etc.) and a moral is any one practice or teaching within a moral code.”
Morality is relative to the objective. If one seeks death, food is bad. If one seeks life, food is good.
If someone disagrees with your objective, they wont share your morality. You argue how to be efficient in attaining one’s goal, but you’re not addressing why anyone should follow your objective.
Here in lies the problem, my friend.