Not being punished or being rescued for causing damage is what women seek in men to determine fitness strength in a mate.
Let me explain…
A man who can cause conspicuous consumption drama (damage) and avoid consequence is seen as strong. A man who can save a woman who causes conspicuous consumption drama (damage) is also seen as strong. This provides an incentive because of human mating rituals to not use the best solutions…
For example, no brainers like hemp for building, clothing, fuel and plastic. We always wonder why we don’t just go for the no brainers … It’s because we need to cause dramatic damage to be seen as viable mates!