“It tastes better when you know what you are tasting (well, smelling mostly).”
I’m sure that as long as a person has a decent palate, they can appreciate a good wine - I have to make my own wine as the wineries are over-doing it on the preservatives and other additives, which is causing many people to react badly to them… it’s all about profit over health, but when their sales drop drastically then they’ll go back to the natural method of wine-making.