Any who knows about this knows how mysterious it is. Lately things have become even more complicated with studies saying that the effect is growing. Sugar pills are increasingly effective. Yet another study regarding irritable bowel syndrome (IBS) say that even when informed that it is a placebo it still has the same effect.
So, what is going on exactly?
My take on it is not so much the placebo itself but its effect on behaviour. Science lately has been too focused on numbers that they miss out on the bigger picture. The difference between the control group and the test group isn’t what matters. What matters is the difference between having treatment and not having treatment.
If we have learned anything from psychology is that when variables change so does behaviour. Just having an observer in the room will change someone’s behaviour drastically from when they are alone regardless of the task itself. Having any form of treatment available, regardless of whether it is a placebo or not, is like having an observer. Just the simple addition of a bottle of pills makes the patient more self-conscious and self-aware about their condition. Their behaviour will change because they are being treated, and with anyone being treated they hope to improve. This anticipation of improvement is a significant factor that might create minor daily changes that actually lead to improvement.
Going back to the idea of an observer, having any sort of placebo means being part of a study, and being part of a study means being subjected to observation. There is an accountability towards the researchers to produce some sort of result.
I think that if you combine these two factors it can create significant changes in both mindset and behaviour of the participants, enough to generate noticeable levels of improvement. To me the placebo effect doesn’t seem like such a big mystery. It is simply a demonstration of the power of human expectations. When people expect something or have expectations imposed on them they are effected whether or not they are aware of it.