These result from an attempt to avoid bias but also exploitation to promote more commercially successful content. Also, are some journalists thinking more fairly than equally, and instead of comparing values in terms of their significance, false balance can create a masquerade of knowledge. This is an example of creating a “bubble” for voices for either significant underrepresented information or insignificant concepts. In this case, false balance attempts to show all voices equally. Is it ethical to show all voices as equal (false balance)?