umm, the case of Facebook...

it seems that Face book will rebrand itself… apparently will now call itself
“Meta” … so instead of doing the hard work to end its many, diverse problems,
Facebook will simply take the easy road and rebrand itself and pretend
the last 10 years didn’t happen…

this is such a capitalistic “solution”… walk away from a hard problem
and simple pretend it didn’t happen…

Kropotkin