[size=56][This post may be viewed as a further extension of the thread “Conventional Ethics & The New Paradigm…”][/size]
According to the conventional view, effectiveness is getting something done – actually accomplishing it – while efficiency (defined as: utilizing the least expenditure of time and energy) is maximized. It is doing the most with the least.
However if efficiency is maximized some damage may be done to human beings resulting in needless human suffering. In striving to reach the intended goal with the least cost in time, material and energy, it may involve ‘trampling on people.’ This would be unethical. Details are available in Katz, A Unified Theory of Ethics. Here is a link to it: wadeharvey.myqol.com/wadehar … ETHICS.pdf
So we don’t want maximal efficiency; we want optimal efficiency.as well as effectiveness.
As recommended in the New Paradigm, the new perspective of the Unified Theory of Ethics, Effectiveness is understood as more than merely getting to a goal; it is getting there with the least harm and with the most value added ….with the most impact. . Thus, in a sense, while Efficiency is doing the most with the least, Effectiveness is doing the least with the most. T Allow me to explain.
Effectiveness entails that while focusing on the end-in-view we are careful that the means employed to get there are ethical. If we want a moral outcome our means must qualify as moral. Hence we to remain conscious that ends and means are compatible, and be rather particular about the means.
Effectiveness, from the new perspective, is achieving a goal that is value-generative: IT CREATES VALUE. While efficiency is doing something fast and simple, effectiveness is actually getting something done that generates VALIE. Examples of this may be found in the document The Structure of Ethics, especially in the first two chapters. That booklet explains how a discipline – namely Ethics – may be derived from a clear grasp of an earlier discipline known as Robert S. Hartman’s Formal Axiology – an analysis which enables clarity in the field of values.
So if you can manage to help someone rise on the ladder of opportunity, can boost someone up by giving them a sincere compliment, making them smile, giving them a raise, teaching them a new skill, mentoring them, appreciating them, giving them respect and attention, recognizing their worth, doing them a service, etc., you are then creating value.
Or you csan be innovative: you can invent something useful that genuinely fulfills a need. Or, in some other way, you can be creative yet thoroughly ethical at the same time. All of the above are examples of how to arrange it so that in any human encounter or interaction you may have everyone leaves the scene feeling as if they are ‘a winner,’ as though they have gained something.
This is what the life-coaches at the Axiogenics site on the web refer to as: “THE CENTRAL QUESTION, the keys to success in life, love, and leadership. Ask yourself this question:
What choice can I make and action I can take, in this moment, to create the greatest net value?”
That is true Effectiveness! 
Your comments and/or questions?