How do you cool atoms to almost absolute zero?

How do you cool atoms to almost absolute zero?
Laser cooling

en.wikipedia.org/wiki/Laser_cooling

[youtube]http://www.youtube.com/watch?v=drnq_6ffTbo[/youtube]

Animation:
ph.unimelb.edu.au/~scholten/ … rcool.html

Now THAT, unlike many things reported, is actual honest Science at work.
…just so they don’t go claiming that a higher power laser causes the gas to go into “negative temperatures”.
… or pushing a particle “faster than light” makes it go backward in time, “negative time”.