The future in this day in age is in itself a whole concept. The future. It is a concept that is fairly new; only within the past one hundred or so years has ‘the future’ congealed into such a functional form. There was a clear and distinct point where technology evolved from amusing tinker toys to an inevitably abstruse presence within society. The inevitability of technology laid forth a new portrait of what tomorrow would bring. From then on we have imagined the future as something wholly different in nature from today.
This new paradigm of thought gave writers and artists an entire landscape upon which to build and conceptualize the possibilities of the future in all its mystery. Today, at a point where we are living in a highly-commodified capitalist society, geared toward every whim of the mass consumer, images of tomorrow–in all their grandeur–have been sold at the price of an admission ticket. Star Wars, Star Trek, Battlestar Galactica, I Robot, Bladerunner, Mad Max, Terminator, The Matrix, Alien, Predator, Serenity, Children of Men, you name it and it somehow delineates what the future holds for us. And it’s not just movies, advertisements and the Internet both inundate us with pictorials of what we are to expect.
Cliches. They are what most notably plague all Hollywood films, the Internet, and the spheres of mass media and advertisement. It is the perpetuated cliches (i.e. laser blasters, robot uprisings, and floating cars) of these communication highways that have saturated our culture, making us refer to them without ever realizing it. They spill out into our everyday world, becoming apart of it, becoming every bit as legitimate in value as other objects in our lives. We have fallen victim to their seemingly boundless charm. It is because of these images that we’ve been deluged with on a day-to-day basis, that we have this preconceived, subconscious notion of what the future will be like.
And the capitalist machines keeps feeding the monster. It manufactures the fastest, slimmest, sleekest, brightest, most God damned digitally enhanced commodities we can fit in our living rooms. And this is the future; it is being mass produced one cell phone at a time. So to what extent, if any, is the future even real anymore? At what point is it that the future isn’t just the false expectations we’ve been injected with and the resulting meeting of those expectations by the mass market? Some would contend that practicality and progress is what forces us forward, but how do we even know those things are real? How is it that the building of immense skyscrapers and jetpacks aren’t just meeting the demands of the consumer rather than the demands of science. (I should note, I think ‘science’ has formulated into a concept like ‘the future’ and is equally as commodified.)
Does the consumer’s demand manifest ‘the future’ or is it truly as inevitable as it puts itself off to be?