Anyone who knows Nietzsche knows master morality and slave morality.
Master morality is what might be called “primordial” morality–that is, morality as it originally took form. Nietzsche explains it as a perspective on the “good” that rests on what is pleasurable or desirable, and particularly pleasurable or desirable to a noble, dominant class–a class that doesn’t have to worry about oppression or social inequalities, a class that just takes what it wants and calls it good when it succeeds.
Any class that the noble, dominant class oppresses or mistreats could take a master morality perspective on what is good, but they are typically preoccupied with opposing the master class. This is a defensive, reactive maneuver, and it leads to a perspective on morality that serves to oppose the master class–it considers “moral” anything that paints the oppressed class in a positive, bolstered light (e.g. the meek shall inheret the Earth), and paints the master class in a negative, diminished light (e.g. it is easier for a camel to pass through the eye of a needle than it is for a rich man to enter Heaven). This is slave morality. Because it is a defensive, reactive morality, it is typically geared towards depicting the masters and their morality as “bad” or “wrong”–thus, the “good” typically contrasts with what is pleasurable or desirable (thus asceticism and martyrdom).
But that’s not the point of this thread. The point is to introduce an alternative to both of these: hero morality.
Hero morality is not about asceticism and self-sacrifice–it is not “slavish” in that way. Yet hero morality is not about stepping on the have-nots and taking from others whatever you want either. Hero morality is defined as treating the “good” as any way one can help, or perform a service, or bring improvement to the lives of others. But it is not driven by guilt, fear, or resentment, not by a defensive reaction against oppression or abuse (not your own in any case), as slave morality might be, but by a desire, by inspiration, a wanting, a craving, to be a hero, to be “that guy”–to be the one that everyone loves and holds up in high esteem because you did something very important and incredible, something that no one else stepped up to the plate to do. In a sense, it is a kind of reversion to master morality–a taking of what you want, for selfish purposes, for your own glory–but with an eye for making that dependent on the happiness and wellbeing of others. It can require some measure of self-sacrifice, some service to others, but never at the expense of the end goal, never at the expense of what you ultimately want–anyone who aims to take what they want must usually make a few sacrifices.
The unfortunate thing about both slave and master morality is that both, in our modern Western world, are seen in an unflattering light–slave morality because no one wants to be the martyr, the underdog, the slave, and master morality because no one wants to be the tyrant, the bully, the slave-driver. Morality, I believe, is a troubled issue in our modern Western world because we tend to be ambivalent about it–we want to be good (which seems at odds with master morality–probably a legacy of Christianity), yet we don’t want to be push-overs either (and that makes it hard to accept slave morality). Then there are certain philosophical problems: relativism, religious dogmatism, the very flakiness of moral principles themselves (are moral principles real? Are they tangible? Where are they? Can you hold one in your hands?). This is why I maintain that we need to approach morality with the perspective of the hero. We need some moral perspective that makes us want to be good, a perspective that makes it “cool” to be good. We need to believe that being good makes us “awesome” in the eyes of others, and that needs to be the prime motivator. Even if it is ultimately done for selfish reasons, that doesn’t matter–it’s healthy as a matter of fact–for what matters is that it leads us to make improvements in our lives and the lives of others–that is, after all, what morality is all about.