“Whenever a truth threatens, man hides behind a thought.” but also: “whenever a thought threatens, man hides behind the truth.” (Canetti)
To Freud and Marx, totems and fetishes memorialize and defend against anxiety. They act as screens against memory - totems for social memories, and fetishes for the personal. In Marx’s terminology, totems and fetishes take the form of political economic institutions and commodities; they defend the status quo concealing reality.
“What is sacred is obviously something that may not be touched. A sacred prohibition has a very strong emotional tone but has in fact no rational basis.” (Freud)
Totemism and its later religious derivatives, according to Freud, carries the power of prohibition through symbolic effect — that is, it forces the ego to inhibit action toward a desired aim, through meaning. For example, to forestall continual intra-group warfare, brothers in a family took several steps. They erected a totem, a representation of the father, and accorded it a sacred character. The totem is erected to ward off anxiety about castration and deflect guilt for the imagined crime of killing the father.
Their force is represented by the totem, a kind of fetish for the inhibited drives and around which later religious embellishments build their doctrines. Through this logic, Freud built his conclusion that religion is a neurosis.
Marx elaborated on the social front, the function of the fetish, what Freud highlighed about the totem on the personal front.
Totems and fetishes represent ways people try to ward off anxiety, and they function as building blocks of illusions.
Religion ritualises re-enactments of shared oedipal experiences. The primal father, threatening, and adored plays out regularly in ordinary social life.
What is threatening is made repetitive and emptied of danger, the repetition lending an order and a sacred character.
For Freud, fetishism is a perversion that avoids neurosis of repetitive regularity. The fetish symbolizes the overthrow in the regularity.
This is how commodity fetishism goes hand in hand with the totemism of the market. The market is treated as a sui generis or an exclusive kind of thing; everyone must worship the totem of the market else they starve.
Capital is the master fetish where the chief totem is the market, the institution.
The market is the order and capital is what constantly mocks, deposes, and ruptures that order through incessant innovation…
“Conservation of the old modes of production in unaltered form, was, on the contrary, the first condition of existence for all earlier industrial classes. Constant revolutionising of production, uninterrupted disturbance of all social conditions, everlasting uncertainty and agitation distinguish the bourgeois epoch from all earlier ones. All fixed, fast-frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned, and man is at last compelled to face with sober senses his real conditions of life, and his relations with his kind.” (Marx and Engels)
Risks are no longer probabilities of dangers or losses, but narratives serving to modify human behavior, totemic like religion.
The “war against terror” is the new totemic narrative, to ward off the neurosis of sickly civilization and the primal rage against killing, and the fetish that is terrorism.
At all costs, the institution is sacred and instituionalization rendered sacred.