When propaganda is mentioned in casual conversation, we inevitably think of Hitler’s Germany or the Russian Soviet regime.
However, we do not realize that we are constantly exposed to propaganda. What could be more ironic than that?
Nowadays, unscrupulous companies use misleading advertising in an effort to sell their products and services, all under the name of the “almighty” profit at any cost.
This happens all the time in our daily lives, day and night, from social media ads to television shows. The very people we interact with are sometimes unwitting propagators of propaganda.
As we elect our representatives and determine the course of our nations, we are victims of misinformation and bias in relevant data due to political campaigns.
As if that were not enough, social media manipulates our perception and fake news generates confusion and divides us.
Many influencers are even used as instruments of advertising campaigns disguised as personal recommendations.
This is not a conspiracy, but rather a gradual degeneration that has been occurring for years and that affects us all.
We have become consumerist and gullible. There is no denying it. We live in an age where gullibility is greater than ever.
We mistakenly believe that in the past, under the rule of the Church or totalitarian regimes, we were more gullible and submissive.
In fact, today we are bombarded by information designed to implant other people’s ideas. Great marketers, and not so great ones, understand how to do it.
We do not realize that we adopt ideas and concepts because of our busyness in following fleeting pleasures and attending to inconsequential problems.
It is essential that we detect propaganda to protect our freedom of thought, prevent manipulation and encourage criticism and analysis.
We cannot spend our lives like sheep and expect significant change.
We need to verify sources and facts, seek out diverse information and be critical of the media. Or better yet, not consume it hoping to find enlightenment in every statement.
It is time to become aware and question the veracity and intention of the information we receive. It is our time to break the chains of credulity.
We must become skeptical and seek the truth. As Gautama Buddha said : “Do not believe anything simply because you have heard it. Believe only after you have analyzed and verified it.”
We need to become a society that is not motivated by economic interests so that we can trust what we consume and listen to.
To achieve this, we can support independent media and educate others about propaganda.
It is advisable to read books on critical thinking, such as “The Art of Argument” by Arthur Schopenhauer.
Let’s question what we hear.